Lenovo is one of the world-leading technology company producing innovative PCs, Laptops, and smart devices. This company is the largest vendor of PCs and the fourth-largest vendor of smartphones in the world.
Lenovo was founded on November 1, 1984, by Liu Chuanzhi with a group of ten engineers and named it as Legend. They again changed the name of their company in 2003 & give their company a new name that is known by the whole world as “Lenovo”.
In 1990 Lenevo, operating under the name as Legend has released its first PC named Legend-branded personal computer. The launch event was very successful to give a huge amount of revenue to the company. Afterward, the company decide to grow its markets as their Personal computer are a big hit in China and Asian markets
The name means “Le-” from legend and “-Novo”, which is Latin for “new”. Basically, Lenovo means “the new Legend”. The company has spent over $3 million on advertising.
In 2005, Lenovo purchased the IBM PC division the company took this step because IBM had a strong following all around the world but Lenovo’s success mostly limited to China. Lenovo became the third-largest PC manufacturer in the world. The company also recently took over IBM’s x86 server business, helping the company achieve a more competitive hold in the enterprise market.
Lenovo has recently purchased Motorola mobility and become the third-largest smartphone manufacturer in the world. The company launches the smartphone by the name “Moto By Lenovo” as the Motorola smartphone market is better among the people around the world.
The company comes in partnership with Microsoft and the acquisition of Motorola. Lenovo becomes the world-leading brand for personal computers. Today, Lenovo computers account for one-fifth, of the global PC market. Just a few years ago, PC sales accounted for 80 percent of Lenovo’s annual revenue, but today it’s 65 percent due to the company’s growing mobile division and decreasing demand for personal computers. The first smartphone by the company was LENOVO A1000. The latest device that is launched by the company is Lenovo Legion Phone Duel. The smartphone was launched on 22nd July 2020. The latest laptop that is launched by the company is IdeaPad S340. Lenovo has built a good amount of brand loyalty and trust among the customer over time. Lenovo is breaking all records in terms of the sale of its products.